Tiwa Savage ‘Celia’ Album , met with mixed feelings [Album Review]

Tiwa Savage’s ‘Celia’ album failed to fervently and crucially reflect the political branding that surrounded the album’s roll-out.

When Tiwa Savage released the album title for her recently released body of work “Celia”,  most Nigerians were skeptical as we couldn’t define or comprehend the meaning behind the name especially since the album rollout promised us a one of a kind experience that absolutely embodies all the important issues like politics, feminism, nostalgia and Afro vibes.

Tiwa Savage celia album- prob-1
Image Source: Instagram.com/tiwasavage

 

 

 

 

 

 

 

 

 

Her interview on Guardian UK before the album release aimed to position her as a champion of feminism and for feminist movements. During her interview on the Ebro In The Morning on Hot 97, OAP Laura Stylez quizzed her about the prevalence of rape in Nigeria and she spoke on it.

During her fun-filled virtual listening session for Celia, she also repeated these rhetorics. It was quite baffling when the song dropped and all we heard was love, sex, and enjoyment. With songs like ’49-99′ this branding could have worked, but it was a total fail for her team as it failed to resonate with the rest of the album.

Tiwa savage celia album- prob-1
Image Source: Instagram.com/tiwasavage
But nothing could prepare Nigerians for the disappointment that awaited them. The album was released on the 28th of August with a huge media push. Tiwa Savage even had a lot of Nigerian and foreign female celebrities like Kelly Rowland, Genevieve Nnaji, Pearl Thusi, Estelle, Miss Amadi, Bonang Matheba, Nomzamo, Karrueche, Asisat Oshoala, Kechi, Tacha,  Kemi Smallz, Becca, Jackie Appiah, Simi Gold and Toke Makinwa who helped trend the album by making a short video of themselves saying the word “I am Celia”

Tiwa Savage has been writing her story for a long time now, from an unknown back up singer to becoming  the standard for female pop stars across Africa. Despite the often criticism for pandering to the male gaze and never speaking up for women, her career kept advancing until the evolution curve in the Nigerian music industry caught her and everybody else off guard in 2019.

Her singles of 2019 were either lukewarm, bland, or poor. ‘Shotan’ could have been a banger but was wrongly timed while her banger potential, ‘49-99,’ was relatively well accepted but failed to stay on the chart. ‘Attention’ and ‘Owo Mi Da’ were roundly disappointing. The songs might have had good numbers, but everyone knows that great reception isn’t just a reflection of great numbers these days but of public acceptance and longevity as well as a great message.

Despite the push and celebrity back up, the album was received with mixed feelings. There are no two ways about it, you either hate it or love it and most people hated it.

Tiwa Savage Album review-prob-1
Image Source: Instagram.com/tiwasavage
They felt, the wasn’t any message in the body of work, and Tiwa’s confusion in creating the body of work was highly exhausting and you could tell that the album was either rushed or not well created.
In a time were Nigerians and the entire world sought for a body of work embodying cultural, political, or social views, Tiwa’s Celia was truly shortcoming.
With standards set by other albums already released this year such as Kiss Daniel’s King of Love, Burna boy’s Twice as tall, and Fireboy’s Apollo, Tiwa Savage really needed to step up the pedestal and give the people a body of work they could be proud of.
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Image Source: Instagram.com/tiwasavage

 

 

 

 

 

 

 

 

In the end, Celia isn’t a bad album, but it’s not a good one either. Despite the lukewarm and bland songs, it had some good ones too. In an industry that stigmatizes artists for seeking help, accolades must be given to Tiwa for seeking songwriting help for her body of work.

Nonetheless, the song delivery of some of those songs definitely showed that Tiwa Savage didn’t write them.

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